Performance Marketer & Growth Operator
Bridging search intent, conversion design, and AI-powered execution — from raw data to real outcomes.
I read search intent the way others read body language. Which keywords scale, which get killed, what the query actually means — beyond CPC and CTR.
I don't hand off to designers. I build conversion-focused experiences that match the exact intent of every ad click — reducing friction, increasing revenue.
A deep AI stack lets me analyze faster, generate and test copy at volume, and build automated systems most marketers can't match.
Not reports. Not dashboards. Actual outcomes. I connect the full chain from ad data to a system that converts.
Rebuilt an entire Facebook Ads account from campaign structure to audience management and ads. Eliminated inefficient spend, aligned intent to page messaging. Result: 3.4× ROAS improvement in 60 days.
Deep Facebook Ads analysis revealed exactly where the funnel was breaking. Translated ad audience data into a full site restructure — new pages, copy, and flows built around what the data showed visitors actually needed.
Audited a high-spend Facebook Ads account end-to-end — from campaign structure to landing pages. Identified waste, surfaced funnel gaps, and drove a 40% efficiency improvement across the account.
Kickstarter-backed product entering the market. Full audit of the site and creatives, rebuilt ads and on-site messaging, and optimised for Google search — from paid to organic, the whole system was rebuilt to convert.
They read the dashboard. They see CTR, CPC, ROAS. They stop there — and wonder why results plateau.
Search intent. User psychology. The gap between what someone types and what they actually want. That's where leverage lives.
When every decision is rooted in real signal — not vanity metrics — the outcomes compound. That's the difference between a campaign and a growth engine.
Before any page is built or any copy is written, I go deep into the ads data. What search terms are converting? What intent is hiding behind the query? What is the audience actually asking for?
Most marketers drown in vanity metrics. I cut through to the signals that drive decisions — keywords to scale, keywords to kill, messaging gaps between ad and page.
Landing pages aligned with exact intent. Offer structures that reduce friction. Copy that speaks the user's language. Built by me — not handed off.
AI tools let me test and iterate at a pace that's simply not possible manually. More variants, faster insights, compounding improvements — that's the edge.
I understand search intent at a psychological level — not just what people click, but why. That depth is what separates scaling campaigns from wasting budget.
I build the experience myself. Landing pages, messaging hierarchies, offer structures — conversion-engineered, not just visually designed.
I leverage a wide stack of AI tools to analyze, generate, test, and automate at a speed and scale most marketers simply don't have access to.
I'm Nils — a performance marketer who connects the dots most marketers miss. I take Google Ads data, extract what actually drives intent, and translate that directly into landing pages, messaging, and offer structures that convert.
I'm not a strategist who hands off to a designer. I'm not a designer who ignores data. I'm the person who does both — and uses AI to do it at a speed and scale that changes outcomes.
Open to performance marketing projects, growth partnerships, and high-leverage conversations.